In the past I have had some success with Google Adwords. These are the “sponsored” links that appear down the right hand side of a Google search page and sometimes across the top. These are a great way to begin learning about and working with keywords and a successful way of getting increased traffic to your site, as well as paying clients. They work on a “pay per click” basis so when someone clicks on your ad, you accumulate the cost onto your account. You can set yourself a daily budget so that when your clicks have reached a certain amount, your ads no longer show on Google searches. This is great for ensuring you don’t go over your weekly or monthly spend. The actual “how tos” of setting up an Adwords account can be quite complex and a bit of trial and error before you find the right mix of your keywords, campaigns and pay per click budget. This service is perfect to be performed remotely by your VA - she can set up your account, add your keywords, design a compelling ad or ads and monitor the campaigns (as sometimes keywords get deactivated for not being optimised enough or not paying enough per keyword). If Adwords appeals to you but you don’t have the time or energy to learn it yourself, why not speak to us about setting up and monitoring a campaign for your business?

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