Setting goals for the New Year is something I always do at Net Secretary whenever January 1 rolls around. Thanks to Chris Brogan I have learned about a new technique for goal setting and developed three words for 2010 to guide me on how I should approach their implementation. The three words I have chosen are: Balance, Authenticity and Value.

1. Balance - Our goals should achieve balance in every aspect – balanced with the clients needs, balanced with our mission, a balance between quality, price and service – as well as the all important work/life balance and a reminder to strive for it at every opportunity.

2. Authenticity - Our goals should be authentic in line with Net Secretary’s vision and be true to its mission, as well as authentic in their delivery and their value (see next goal word).

3. Value - Do our goals add value for clients? Do we need to explore additional technologies, new media/social media and other emerging technologies? In what other ways can we achieve and demonstrate more value to our clients?

I’m planning to use this technique every year, thinking of new words to keep motivation high and inject fresh energy and creativity into our day to day tasks.

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