At number six of the Top 10 Most Valuable Things I’ve Learned Being a VA is knowing what forms of marketing and advertising work.

I think over the years I have tried every form of advertising for Net Secretary  – newspapers, Yellow Pages, directories etc – and I know now what works best for me. Word of mouth and search engine optimisation of my website are THE best ways to attract new customers. Being a Virtual Assistant, it naturally follows that the majority of my enquiries are virtual.

This also gets back to choosing who I want to work with, not just being all things to all people. I still do the one-off jobs but I prefer to work with longer term clients so that I can learn about their business and their needs.
These days I also have the confidence to say ‘no’ to pushy Yellow Pages sales staff as I know what works best for me and my business and where my clients have found me.

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