Number Five is to have a professional and usable website to promote your VA business. It makes sense that potential clients find a Virtual Assistant on the Internet because our industry is virtual, and as such we need to make sure we have a  website that not only promotes our own Virtual Assistance practice but the VA industry as a whole. VA’s are still a relatively new concept in some sectors of the market and the onus is on us to establish the difference between an offshore VA and a professional partnering VA, and demonstrate value for money. Most importantly, learn all you can about Search Engine Optimisation (SEO) and use it to full advantage on your website and blog. SEO is a continual process of tweaking keywords and keeping your web and blog content current and fresh. There are many fantastic books on SEO out there but my favourite is The Complete Idiot’s Guide to Growing Your Business with Google by Dave Taylor. Don’t let the title put you off – it is a great, easy to understand book and Dave Taylor really knows his stuff. I also subscribe to his newsletter which is full of geek-friendly tips and discussion on the latest technologies.

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